Every row is generated from the data in the current scope — sample size, evidence tag and confidence included. Re-uploading the exports regenerates the whole matrix.
Generated from the records currently in scope — observation, why it matters, and the decision it points to. Nothing here is written in advance; every figure recomputes on the next upload.
Findings where observed demand works against the business plan.
Findings where observed demand supports upside.
No location with enough valid budgets.
Not enough complete weeks per location.
1 risk derived from the current scope.
| Type | Area | What the data shows | Basis | Sample (n) | Evidence | Confidence | Possible action |
|---|---|---|---|---|---|---|---|
| Risk | Data | 0 of 0 leads carry an unusable budget. No shared session key links searches, configurator and leads, so price × product statements stay at location level. | – of leads excluded from price analysis | 0 | Observed | High | Work the tracking roadmap: form validation, a shared session id and a booking export. |
0 opportunities derived from the current scope.
No opportunities derived from the current scope.
We count the share of each location's budgets that are below –, the cut-off for the cheapest quarter of all budgets. Across the portfolio this share is – and is set to 100. A location at 200 has twice as many low budgets as the portfolio; at 50, half as many.
Index 120 or higher — many low budgets, pricing risk
None
Index between 80 and 120
None
Index 80 or lower — few low budgets, pricing headroom
None
No data in the selected scope.
Change in weekly search volume, last four complete weeks against the four before. Locations with fewer than 30 searches in the earlier window are omitted.
Not enough complete weeks per location in the selected period.